Nexus Solutions is an Official Google Partner

Nexus Solutions is an Official Google Partner

Finally it happened. I have officially earned my Google Partner badge. Why I say finally? Because I thought it was time after working with AdWords clients since 2005 and having to explain myself over and over again just telling people to bugger off if they didn’t want...
How we protect AdWords budget against clickfraud

How we protect AdWords budget against clickfraud

We have been featured on an established marketing blog in The Netherlands, the Adformatie in an article about ad fraud.You can visit the article online if you have a paid subscription otherwise, view the article in the attached PDF (Dutch) by clicking on the image...
How to avoid Google AdWords campaign sabotage

How to avoid Google AdWords campaign sabotage

Nowadays pretty much every industry advertises on Google with Google Adwords taking the advertising competition online. As we noticed this competitive aspect can take some unusual shapes (or perhaps unethical is a better word).One of our clients mentioned a couple of...
All you need to know about call tracking

All you need to know about call tracking

Our experience with call tracking started a few years back in 2012 when a large US multinational digital agency entered the Dutch market with this – at that time – fairly new concept of tracking calls from online marketing efforts. In this case for Google AdWords.This...