In collaboration with our client www.obeliskboeken.nl we are always looking for ways to improve the business, which can be measured in time spent on the website, bounce rates, average spend per order and most important: conversion rates. In my
Previously we improved on the mobile product page, which resulted in an increase of almost 85%. This time we took a look at the checkout process and came to an interesting solution.
Why we added more steps to the checkout process
In marketing and business
These people demand certain care and approach. Not the quick one bombarded with information, no. We opted for more steps with each step having fewer distractions. |
This is the reason why we chose to do it the way we did.
How we added more steps to the checkout
To increase the number of steps there are several ways to do It in WooCommerce. Probably the easiest way is to find some kind of plugin that adds steps. However, we wanted to keep the code as clean as possible as well as the database. We also did not like to alter the WooCommerce core files, because all of this would come with more risk in the long run.
We made the checkout in 3 steps, where there is a separate step for the basket, a separate step for contact details and a separate step for payment, instead of the 1 step checkout that was previously there.
Hello! My name is Feisal. I’m your personal online marketing manager. I would love to share some I ideas… Interested in a informal conversation?